Labelling your product packaging with custom stickers is a great way to make your brand stand out.
After all, product labels and logo stickers are basically mini billboards that highlight your business or company name!
But how can you get the most out of them? Especially when you have no design expertise or experience with sticker printing?
There is no need to worry. We have collected three actionable expert tips for you that will help you get started!
1. Keep it simple – avoid using too many fonts or colours on your labels
One of the main benefits of custom stickers and labels is that they can make your product look more professional. A well-designed sticker can convey a sense of quality and sophistication that plain packaging simply can’t match.
This sense of quality is best conveyed by keeping your designs simple. Too many fonts or colours can be overwhelming and distracting for customers.
We get it, it can be tempting to fill every millimetre of your label. After all, you need to communicate how great your product is. But try not to overdo it.
It’s best to stick to a limited number of fonts and colours to make the labels easy to read and understand. This will help customers focus on your product and what it has to offer, rather than on the design of the labels.
Are you sure where to start when it comes to designing stickers? Then head over here to design your own personalised stickers online for free. Zero experience is needed!
- Use clear and concise language to communicate your message
Using custom stickers and labels is great. But think about what you want to communicate through them.
Product information like ingredients and instructions? The values and beliefs of your business? A discount code or a limited edition?
All of these work brilliantly on a sticker or label. However, remember that you are working with limited space. So ensure that the language you are using is easy to understand.
Your labels and stickers can actually do a lot of work for you in terms of increasing brand awareness and conversion. Make their job easier by clarifying your intent. This will also help you create your perfect design.
- Make sure the label size is appropriate for the product packaging
When you are designing custom stickers and labels, size definitely matters. Finding the right balance between size and space is essential in order to create an attractive and effective label.
If the label is too small, then important product information might not be legible. On the other hand, if the label is too large, then it might overpower the product and distract from its features.
Luckily, custom sticker printers usually have a wide range of sizes to choose from, so finding the perfect one for your product will not be difficult. Even some cool video guides are available to help you find your perfect size.
Custom stickers and labels make your product stand out and can represent your brand so it would be best to order stickers in bulk online. With these tips, you will easily design your stickers without breaking a sweat! Let us know which tip helped you most in this article below– we’d love to hear from our readers!